Project Overview

As Sprout looks to expand its ecosystem of social media networks, it's a no-brainer to expand our Reddit capabilities.

Reddit would provide an important counterweight to Meta in Sprout’s social ecosystem and solidify a strategic partner who is closely aligned with Sprout’s focus on delivering solutions for socially sophisticated enterprise customers.

While Reddit offers a unique spin on social media, the way brands leverage the network today should look familiar:

• Monitor specific subreddits for conversation relevant to my brand, industry, or other relevant topics
• Reply to specific posts and comments from specific subreddits to build community and provide support/customer care
• Analyze how posts and comments on Reddit perform to understand the ROI of the channel
• Post to specific subreddits to activate a community relevant with my brand around a particular topic

Year

2025

Role

Lead product designer with

a PM and an Eng team

Our Users

The main personas who use our Reddit integration are Social Media Managers, Care Agents, and Care Managers. They are most interested in diving deep into what customers are saying about the brand, what they're doing well, and what can be improved.

Select Screens

Full Width View: We currently support 2 views in the inbox, the first being Full Width, where agents can see a little more context on the card. When a user clicks on the card to respond, the full thread opens up on a layer.

click on the arrows to view more

Split Pane: Contrasting the Full Width view, users are also given the option to toggle to a split pane that more closely resembles the experience of 1:1 messaging. 

Moderator Badge: The user profiles that are moderators of a sub are designated with a green badge, so that users can easily see responses while scanning the page.