Problem overview
The project started with a COVID-19-era question: how could cash payments become contactless? We narrowed it to a cashless college campus. This is early-stage work, before prototyping.
My role
I was one of two designers co-leading the effort, focused on ideation, user focus groups, competitor research, and journey mapping.
Ideation sessions
A two-day design thinking workshop with stakeholders used Rose Bud Thorn sticky-note clustering, a Big Idea Poster, and affinity clustering to generate insights.
Goals
The aim was to improve the experience for staff, students, and vendors more than to make money.
Directions we explored
Digital student ID. Phone-based IDs for dorm access, dining swipes, and bookstore purchases.
Parent-to-child transfers. Simple account transfers from parents to students, integrated with the digital ID.
Athletic per diem. Easier per diem management for athletes on travel.
Dining purchases. Integrating campus dining, from dining hall swipes to coffee shop purchases.
Current-state journey mapping
We mapped student types and their daily schedules to find where students scan IDs or make purchases.